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OTT Ad Revenues
Ad Revenue
Onsite Retail Media
Onsite Retail Media, by Format
Offsite Retail Media
OTT
by Device
Retail Ecommerce
by Product Category
Households
Prime Day
Users
Source: EMARKETER Forecast, December 2025 - January 2026
Note: includes in-stream video such as those appearing before, during, or after digital video content (pre-roll, mid-roll, or post-roll video ads) and video overlays; appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices for all formats mentioned; includes Twitch, FreeVee, Prime Video, and FireTV
Additional Note: Digital ads include banner ads and other (static display and ads such as Facebook's Feed Ads and X's Promoted Posts), classified ads, email (embedded ads only), mobile messaging (SMS, MMS, and P2P messaging), rich media (including in-stream and outstream video ads), search ads (including contextual text links, paid inclusion, and paid listings), sponsorships, lead generation (referrals); rich media data for 2017-2022 includes in-stream and outstream video ads; data prior to 2017 includes only outstream video ads.