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Amazon Alexa Users
Ad Revenue
Onsite Retail Media
Onsite Retail Media, by Format
Offsite Retail Media
OTT
by Device
Retail Ecommerce
by Product Category
Households
Prime Day
Users
Source: EMARKETER Forecast, April 2026 - May 2026
Note: individuals of any age who use voice assistants at least once a month on any device
Additional Note: A voice assistant is intelligent software that responds to voice command and can run on any device, including smartphones, speakers, desktop/laptop computers, tablets, smart wearables, game consoles, TV consoles, VR headsets, cars, and internet of things (IoT) devices. Traditional voice assistants and AI-enabled voice assistant experiences, such as AI platforms used in voice mode that function as a voice assistant through spoken interaction, are included. Examples of voice assistants include Amazon's Alexa and Alexa+; Apple’s Siri; ChatGPT Voice; Google Assistant, Gemini-based successor assistant experiences, and Gemini Live; Microsoft’s Copilot Voice and Cortana; and Samsung’s Bixby.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.