Retail Mcommerce Sales
Total Retail
Physical Retail
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Source & Notes
Data Table
Source: EMARKETER ForecastJanuary 2026 
Note: includes products or services ordered using the internet via mobile devices, regardless of the method of payment or fulfillment; includes sales on tablets; excludes travel and event tickets
Methodology: Estimates are based on the analysis of estimates from other research firms; estimated mobile sales data from lead retailers; and consumer shopping trends through mobile devices, smartphones and tablets.
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