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Household Goods
Total Retail
Ecommerce
Mcommerce
Livestreaming
Physical Retail
Sales
by Company
by Device
by Product Category
Core Retail Sales
Source: EMARKETER Forecast, October 2025 - January 2026
Note: excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales; *excludes products or services ordered using the internet: **includes products or services ordered using the internet, regardless of the method of payment or fulfillment
Additional Note: Household goods includes hardware, paint, glass, electrical appliances, furniture, audio and video equipment, music and video recordings, lighting equipment, and other household items.
Methodology: Estimates are based on the analysis of data from benchmark source ONS, estimates from other research firms, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.