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Hardware, Paint, & Glass
Total Retail
Ecommerce
Mcommerce
Livestreaming
Physical Retail
Sales
by Company
by Device
by Product Category
Core Retail Sales
Source: EMARKETER Forecast, October 2025 - January 2026
Note: excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales; *excludes products or services ordered using the internet: **includes products or services ordered using the internet, regardless of the method of payment or fulfillment
Additional Note: Hardware, paint, and glass includes home improvement items such as hardware, varnishes, lacquers, flat glass, and other do-it-yourself materials and equipment.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.