Amazon Retail Ecommerce Sales
Total Retail
Physical Retail
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Source & Notes
Data Table
Source: EMARKETER ForecastJanuary 2026 
Note: represents the gross value of products or services sold on amazon.co.uk (browser or app), regardless of the method of payment or fulfillment; excludes travel and event tickets, Amazon Web Services (AWS) sales, advertising services, and credit card agreements; includes direct and marketplace sales; excludes Amazon Business sales
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