While digital in-store retail media remains a small fraction of total retail media spend, the real challenge is integrating digital formats into physical stores thoughtfully to create a cohesive customer experience rather than a fragmented one.
New shoppable placements, unified logins, and strong results tie streaming ads to measurable sales impact.
Bicultural Latinos drive faster spending gains and reward culturally fluent brands with loyalty and action.
Higher fuel, freight, and inflation threaten margins as shoppers grow more price conscious.
A new 8% package fee risks compounding volume declines as Amazon reevaluates its shipping mix.
As consumer spending flattens, issuers and networks are competing for SMB and corporate spending for growth.
The platform’s ability to turn inspiration into sales is driving outsize growth and pushing rivals to invest in social commerce.
As retail media networks use different attribution models, it’s becoming harder for advertisers to compare performance across platforms. Incrementality offers a clearer view of which investments are truly driving growth.
Meta Pay has an opportunity to seize mobile wallet share as social commerce surges among younger consumers.
Full-line closures signal off-price focus as department stores’ luster fades.
Digital formats and trusted clinical settings are turning it into a performance channel driving treatment discussions and uptake.
Merck’s nearly $7 billion acquisition bolsters its cancer portfolio as blockbuster Keytruda nears patent cliff.
When choosing where to buy prescription drugs, brand loyalty takes a back seat to price and access where they already shop.
51% of UK/US content and creative professionals say they're using AI to accelerate creation, tagging, or organization, it's the top method for improving content production, ahead of cross-team collaboration (41%) and performance measurement (38%), according to a November 2025 survey from Canto and Ascend2.
When streaming services feel alike, price hikes or removed content can lose subscribers, upending media plans.
Meta's new genAI tools speed production and improve performance, but consumer trust still challenges payoff.
Cuts at Meta, Epic, and Sony recast immersive bets around monetizable user-generated content and cross-platform assets.
A verdict that their feed designs are addictive could yield warnings to users, tighter ad rules, and legal reforms.
73% of consumers shun brands near misinformation—yet media dollars still flow there unchecked.