Most consumers give health apps a try, but just 3% stay after 30 days. AI features may be the fix, but only if brands don't overhype their value.
AI prep is changing visits, with doctors wary of misinformation but optimistic about patient education.
Americans across income brackets are cutting spending, rationing meds, and delaying surgery to pay for healthcare costs.
Disney's Oscars ad inventory cleared early at higher rates, proving live TV still commands premium demand.
Short-form video clips could lift engagement and turn content discovery into a built-in promo engine.
On today’s podcast episode, we discuss how much AI is really helping with productivity, the hidden trade-offs of using the technology in the workplace, how to counter slow and uneven adoption, and how AI is affecting the way workers view their roles. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon. Listen everywhere, and watch on YouTube and Spotify.
Immersive 3D guidance opens up ad slots, capturing intent from route search to arrival.
TV-like attention lifts YouTube past linear and CTV justifying a bigger slice of premium video budgets.
Digital TV dominates ad tiers, yet linear still delivers sports scale and stronger brand lift.
A TikTok-iHeart deal will introduce TikTok Radio and Podcast Network, widening the platform’s reach beyond short-form video.
OpenX pipes TVision panel data into bids, favoring verified engagement over cheap reach.
Recorded at the EMARKETER Creator Trends 2026 Virtual Summit, this panel explores how creator video is opening new territory for brands on CTV. EMARKETER Analyst, Emmy Liederman along with Nicole Marcus, Manager of Influencer Strategy at Dick’s Sporting Goods and Allison O’Keefe, Senior Manager, Influencer and Creator Marketing at Best Buy, discuss how to shape programming cadence, package content for bigger screens, measure ROI, ensure brand safety and suitability, and build partnerships that make the most of this expanding format. Listen everywhere you find podcasts and watch on YouTube and Spotify.
The shift increases checkout friction on the AI platform, slowing adoption and putting the onus on retailers.
The chain sharpens its sub-$4 offers as chains race to win price-sensitive diners.
The company gained share across income levels in 2025, but a weaker sales outlook points to pressure among its core customer base.
Fast Break’s sharp curation and storytelling drive early comp and margin gains.
Issuers hold the advantage of existing credit lines and post-purchase flexibility compared to fintechs, but only for existing credit cardholders, per JD Power.
The tech company faces an uphill battle stealing share from Apple and Google.
Tighter Medicare Advantage oversight may force insurers to cut perks, exit markets, and leave seniors navigating pricier plans.
The AI portal ties health records and wearables together as daily health conversations top 50 million.