The issuer builds on an industry trend of cuts that reflect economic fragility.
This FAQ addresses the fundamentals of mcommerce and the trends shaping 2026.
This FAQ examines how the D2C model has evolved and what brands must do to make it profitable in 2026.
On today’s podcast episode, we discuss whether “ChatGPT with Ads” will scare users away, the effectiveness of chatbot ads versus traditional search ads, and whether there’s an ethical component to advertising during a search conversation compared with the blue-link format. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliot and Analyst Marisa Jones. Listen everywhere, and watch on YouTube and Spotify.
Retail returns have quietly become one of the most expensive, complex, and customer-sensitive parts of commerce.
This FAQ covers how consumers shop on social platforms and what it means for brands.
This FAQ breaks down what’s next for the creator economy and how marketers should respond.
This FAQ addresses what marketers need to know about AI chatbots as adoption increases in 2026.
This FAQ explains how data clean rooms have become essential infrastructure for retail media, enabling privacy-safe data collaboration, closed-loop measurement, and proof of performance as ad spend grows and marketers demand greater accountability.
AI is no longer a nice-to-have in retail, it’s becoming essential. It helps make shopping smoother, sparks product discovery, and guides motivated customers to make purchases. But trust still matters most. The retail playbook needs to adapt, using AI to enhance the shopping journey rather than replace it.