TV and social ads are most likely to drive purchases, but also are most disruptive to consumers, according to DISQO, emphasizing the importance of: interactive, refreshed, relevant ads.
The traditional marketing funnel model faces unprecedented disruption with generative AI-powered chatbots like ChatGPT and Perplexity now bypassing traditional discovery channels, while younger consumers increasingly treat TikTok and Instagram as search engines.
TikTok, Temu, and Shein prove loyalty and habit outweigh geopolitics in US app use.
Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing how, as Gen Alpha turns 13, the war between time spent on YouTube and TikTok will heat up—and how gaming will become an alternative social media space for this young generation. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Paola Flores-Marquez and Vice President of Research Jennifer Pearson. Listen everywhere, and watch on YouTube and Spotify.
Amazon leads research as social drives discovery, collapsing content, community, and commerce into one path.
Australia’s social media ban for minors inspires global regulation as India, the UK, France, and more have said they will mimic the law.
By betting on Inner Circles, Snap aligns social commerce with Gen Z habits, though shopping isn’t a natural Snapchat behavior.
After passing 400 million users, Meta will open global Threads ads next week, inviting easy campaign extensions with brand safety built-in
The FTC is appealing the Meta monopoly ruling; but while a breakup would disrupt cross-platform buying, fragmented user attention still weakens the FTC’s hand.
This FAQ covers how consumers shop on social platforms and what it means for brands.
Threads beats X in daily active users on mobile as Meta’s established ad stack makes Threads a safer long-term bet for community-driven social ads.
TikTok-led campaigns fell 48% YoY as brands pivoted from platform risk toward flexible, reusable user-generated content.
A high-profile disabled account prompts a board probe, marking tighter oversight and gaps left by rapid policy shifts.
Newsletters are becoming creator power centers; onfluencers owning their audiences is reshaping how they monetize—and how brands leverage those audiences.
This FAQ breaks down livestream shopping trends and what they mean for marketers
TikTok’s new EU age verification rules could squeeze marketers, but similar changes have strong consumer backing worldwide.
This FAQ breaks down what’s next for the creator economy and how marketers should respond.
This FAQ outlines what marketers need to know to connect with Gen Z.