From drafts to tunable feeds, platforms are using small updates to boost engagement and meet user expectations.
Instagram is reportedly expanding Meta's ecosystem with Instants, a Snapchat-style app that would add inventory and reach, reinforcing Meta’s ad dominance.
Reddit is entering its yield phase; new leadership hires and AI tools aim to convert strong engagement into scalable, higher-value ad revenues.
More than half (54%) of TikTok users ages 25-44 have gathered more information about a company or product after hearing about it on the platform, according to a December report from Edison Research.
Meta spent heavily on unskippable TV to sell teen safety, treating paid media as reputation risk management.
Over 30% of 2025 NFL views came in the offseason, proving digital sports content lives on far beyond game day.
On today’s podcast episode, we discuss the three big questions surrounding Meta right now: Is 2026 Meta’s ‘Big Tobacco’ moment? How big of a problem is Meta's AI spending spree? What's the vision for its AI agent? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify.
Fan remixes are turning into an attention engine, and brands that design for reinterpretation stand to win.
Algorithms now shape most ad spend: Decisioning is expanding beyond targeting, increasing scale while adding opacity across planning, execution, and measurement.
YouTube now outpaces Reddit in AI citations as models prioritize transcripts, metadata, and explanatory formats over engagement signals.
"The Super Bowl has grown from a football game into one of the biggest cultural moments for brands," said our analyst Suzy Davidkhanian in a recent episode of “Behind the Numbers.” The Super Bowl maintains its advertising relevance in an increasingly fragmented media landscape because it delivers something increasingly rare: A massive, diverse audience engaged in a shared cultural moment.
Search users are up 30% YoY, validating its shift to AI answers and setting the stage for new ad and data revenues.
For marketers, millennials represent high engagement across social platforms and elevated price sensitivity amid cost-of-living pressures.
The top Super Bowl campaigns now hinge on multi-channel activation as audiences engage via social, streaming, and retargeting.
Regulators say TikTok’s “addictive” features break rules, creating a legal test that could force core platform changes or fines.
It beats revenue expectations as advertiser growth surges, with a focus on subscriptions over straight ad spending.
TikTok reliably draws strong results that make it a must-have for short-form social advertising, even amid uncertainty.
This FAQ addresses the tactical and strategic questions digital media buyers and marketing leaders face.