Instagram pushes into the living room: Long-form CTV plans could pit it head-on with YouTube’s cross-device dominance.
65% of US marketers and agency executives say digital billboards best support connected commerce goals, the top OOH format named in OAAA and Winterberry Group's March 2026 report.
Retail strategy is getting more complex, but the customer journey isn’t necessarily getting better. As brands invest in new channels, emerging tech, and reimagined experiences, many are still falling short on the fundamentals that actually drive discovery, conversion, and loyalty.
The company’s agentic commerce expansion underscores diverging adoption trends in the US and China.
Lower prices lift sales and share, even as store openings and other pressures weigh on margins.
63% say they’ve stopped buying, even as discovery power stays strong.
AI product links go mainstream: Nearly 30% of users turn to AI for links, making discovery a cross-generational entry point.
A direct mail expert identifies optimization opportunities for banks’ direct mail programs.
AI can outperform doctors at some clinical tasks, but narratives overstating the tech’s advantages in patient care could erode physician trust.
NBCU courts performance skeptics: An updated Performance Insights Hub and AI agents target cleaner TV metrics and tighter cross-channel tracking.
On today’s podcast episode, we discuss the three big questions surrounding Meta right now: Why isn’t Wall Street satisfied with Meta’s seemingly incomprehensible growth? Where should Meta be focusing its AI efforts? And what happens when the company creates an AI version of CEO Mark Zuckerberg? Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Emmy Liederman and Principal Analyst Max Willens. Listen everywhere, or watch on YouTube and Spotify.
Cloudflare ties AI overhaul to layoffs: Q1 revenues jump 34%, but a 20% workforce cut may test investor faith in an agentic model.
Alphabet’s AI stack fuels ad economics: Anthropic’s $200 billion deal boosts Google Cloud, while TPUs and Gemini may lower ad costs.
AI Email A/B testing has an AI quality problem: Without rigor, AI crowns false winners and locks in flawed templates.
US ad market cools in March: The 2.8% gain trails February’s spike as energy shocks, tariffs, and fewer tentpole events curb spend.
LinkedIn taps Amazon for CTV: B2B marketers can target by job title on streaming TV, blending brand reach with pro data.
35% of US QSR loyalty members say points expiring too quickly is their top frustration with loyalty programs, the No. 1 complaint in Alchemer's March 2026 study, eight points clear of the next gripe.
Media, events, and LTO buzz double brand recall as revenues climb 31%.
The brand will make its Walmart debut next month as part of a broader emphasis on big-box retail.