Marketers are following audiences to streaming, yet linear remains vital for scale and outcomes.
A new TikTok and Tubi partnership moves TikTok talent to FAST, giving brands new IP plays in ad-supported CTV.
One in 3 buy now, pay later (BNPL) users who rely on the product for monthly expenses and essentials say they sometimes don't know when their next payment is due, according to a December survey from PYMNTS Intelligence.
Dynamic tools may cut cart abandonment and boost profits, but risk alienating cost-sensitive shoppers.
Pinterest trends point to budget-friendly personalization, urging brands to sell add-ons—not overhauls.
AI agents will drive most web traffic by 2027, forcing brands to build for machines without eroding trust.
Unilever’s potential divestment underscores the divide between must-have brands and commoditized products.
UCP adds carts and loyalty perks, but it may not be enough to move the needle on AI platform checkouts.
Early users complete three times more purchases as agentic voice chains compare to checkout in one flow.
Reserved Display pairs first-party data with AI to turn homepage ads into merchandising tools.
As Coinbase’s main business lags, stablecoins and agentic commerce offer an alternate revenue stream.
It’s betting on flexibility and ease to boost commercial volume amid economic uncertainty.
Subprime consumers appear increasingly fragile with 90+ days delinquencies rising.
Fintechs could have an edge on securing long-term relationships with affluent young investors.
Basic wealth management is commoditized, but not all services need to be.
High incomes and unique earnings trajectories make them ideal private banking candidates.
Marketers must build trust there with clear insurance support, patient assistance programs, and testimonials.
As healthier members opt out of ACA plans, insurers will be left with sicker patients who they’ll need to push toward lower-cost care.
Its next generation GLP-1 achieved breakout weight loss results that extend its lead in the obesity market, but reopen questions about excessive weight loss.