Utah doctors are challenging the state’s AI plan for prescription refills, potentially deterring similar pilots and forcing AI companies to prove patient safety and gain physician support before launching experiments.
This spring, Pacers Sports & Entertainment launched Fieldhouse Media Network: It's the first media network of its kind to be managed by a professional sports team with the goal of connecting advertisers with its fanbase. Fieldhouse Media Network partnered with Deloitte and Yieldmo to make it possible for brands to reach Pacers and Fever fans beyond when they visit Indiana’s Gainbridge Fieldhouse to see a game.
This FAQ explores the evolving brand safety landscape, risks in creator partnerships and synthetic content, and the tools marketers need to protect their brands in 2026.
OpenAI eyes an agent-first smartphone: It's planning a device to replace apps with AI agents, challenging app stores and platform gatekeepers.
AI agents aim to fix personalization at scale: Turning siloed data into action requires autonomous execution—tempered by brand and strategy control.
Agentic AI hits geopolitical blockade: China halts Meta’s $2 billion Manus buy, which could prevent marketers from accessing low-cost agentic tools.
In today’s podcast episode, we discuss why we think Meta will surpass Google to become the world’s leading digital advertising business this year, whether Google can wrestle back control in the following years, and how close Amazon is to getting a shot at the title. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Forecasting Analysts Zach Goldner and Drew Spink. Listen anywhere, or watch on YouTube or Spotify.
Retail media meets YouTube ads: Google pipes retailer purchase data into Demand Gen, closing the loop from view to sale. Read online
Alphabet turns rivals into cloud customers: Anthropic runs on Google hardware, reinforcing the infrastructure behind Search and ad dollars.
More than half of retailers worldwide (53%) say consumers are increasingly price-sensitive, making it the top external challenge they face in-store, according to December 2025 data from Retail Systems Research.
David’s Bridal shoppers can now make purchases within ChatGPT or Microsoft Copilot, another signal that retail at large is headed on an AI-enabled path.
Charter sheds 51,000 pay TV subscribers in Q1: Cord-cutting accelerates as streaming and digital redraw viewing habits, necessitating marketers adapt.
Claude keeps results ad-free as platforms weigh speed to revenues against user value.
The Container Store + Bed Bath & Beyond mashup strategy may muddy positioning, not fix it.
Cash App and Square stand to pick up volume from Uber ridership and Uber Eats deliveries.
A new spin on secured credit helps credit-thin consumers build credit profiles with guardrails.
New agreements give the digital euro clearance for tap to pay and app-based P2P transactions.
Retail layoffs plunge YoY, though weakening demand could reverse trend.
The two generations are redefining financial responsibility, and banks must keep up.