Costco’s merchandising and value resonate with a new generation.
Facebook explores reach metrics: Meta is testing post view counts to help brands assess organic exposure beyond likes and comments.
Food companies race to adapt as millions rethink what—and how much—they eat.
Consumers silently churn: Most Asia-Pacific shoppers quietly leave brands after trust breaks, making social sentiment a weak gauge of user satisfaction.
A big bank-Fiserv deal could strengthen bank loyalty programs while renewing debate over who gains from higher fees.
Smaller luxuries help brands court Gen Alpha without diluting their cachet.
Adding BNPL to booking platforms helps Southwest to serve travelers on a budget.
Rising interest points to continued buyer growth as more consumers are expected to fill prescriptions online.
Health and beauty AOV fell 7.8% YoY to $62.26 in March 2026, the only industry to decline while eight other categories posted gains, according to a March report from impact.com.
For years, AliExpress has competed in the US largely on one promise: low prices. But its recent Summer Sale suggested the company is looking to broaden that proposition.
Video games attract smaller advertising investments than their audiences and positive attitudes towards the channel would suggest. This suggests brands aren’t fully aware of how much value players get from the games they play. Total US game ad spend is expected to reach $9.21 billion in 2026, according to EMARKETER’s forecast. However, this represents only 2.3% of total digital ad spending, per EMARKETER. A full 83% of US households played on at least one video game device in the past 12 months, per a February YouGov and Entertainment Software Association (ESA) survey of US consumers.
Walmart is aligning Walmart Connect, Walmart Connect International, and Sam's Club Connect (formerly Sam's Club Member Access Platform) around shared technology, platforms and capabilities while maintaining separate brand identities. The goal is to simplify how advertisers buy, measure, and scale retail media campaigns.
Nearly all (92%) commerce media leaders in the US, UK, and Germany are likely to invest in agent-specific measurement and diagnostics in the next two to three years, the leading agentic AI use case among those surveyed, according to April 2026 data from Koddi.
Retailers can bolster customer relationships and long-term revenues through deals, premium offerings, and better shopping experiences.
Marketplace expansion helps the retailer chase relevance without adding inventory.
GLP-1 users buy more produce and less fast food, forcing grocers and QSRs to adapt.
Faith in AI stops short of checkout: Consumers trust AI for product research, suggesting brands should prioritize discoverability over autonomous buying.
Partner perks help loyalty programs earn more attention—and spending.
With in-house banking, Klarna could strengthen its rewards and place fintech peers on notice for parity.
Finance apps retain 17.6% of users 30 days after download, the highest rate of any industry in North America and nearly 4 times that of shopping apps (4.51%), according to a March report from Airship.