Future budget gains will likely be driven by automated buying across streaming.
More than half of US adults plan a device purchase, giving brands a dependable pool of high-intent buyers.
Parents can make direct payouts to kids under 12 through the wallet.
Block can use the program to attract more sellers while rewarding Cash App users.
Cloudflare turns AI agents into paying customers: Wallet lets brands monetize agent queries instead of filtering them as bot traffic.
Consumers can compare mortgage rate factors in its ChatGPT app, but marketing may determine the app's reach.
AI adds to search behavior, doesn’t replace it: Dual SEO and GEO strategies for visibility across fragmented channels is critical for brands.
TikTok expands AI video creation tools: Dreamina Seedance 2.5 keeps advertisers in the app as longer, production-ready videos reduce the need for outside tools.
Advertisers can now extend campaigns into AI conversations, signaling a faster push to monetize AI shopping.
Perplexity’s win makes it harder to keep AI shopping agents off retail sites.
AppLovin is struggling to differentiate itself: Its ambitious reorg has hit a snag as the market floods with AI competition.
Magnite leans on CTV gains: Streaming powered another strong quarter as AI played a supporting role in the company’s broader CTV efforts.
The new Stablecard platform risks confusing customers and complicating branding.
Consumers may ask Siri questions before opening bank apps, making AI a key channel for financial guidance.
Pinterest urges holiday advertisers to start soon: Brands that wait risk missing shoppers who research and buy well before Black Friday.
Spotify falls short of user forecasts: Engagement remains healthy, but uneven ad performance adds demand for stronger measurement.
Pinterest turns AI into ad gains: The company’s improving ad tools and commerce capabilities give marketers more reasons to include Pinterest in media plans.
38.3% of US digital shoppers have never used virtual or augmented reality to shop and aren't interested in trying it, making outright rejection the single most common response, according to a February survey from Bizrate Insights and EMARKETER.
On today's podcast episode, we discuss the three biggest questions surrounding Google right now: Is Google spending too much in the AI race? Will the company finally rationalize its AI product naming conventions? And what will the next phase of YouTube's growth look like? Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliott and Analyst Marisa Jones. Listen wherever you get your podcasts, or watch on YouTube, Apple Podcasts, or Spotify.
Kroger is betting that organizational alignment and retail intelligence will transform how brands approach growth strategies, moving beyond siloed advertising campaigns to create sustainable, category-expanding partnerships. "It's more than most publishers or most in kind of a media-focused world are gonna be focused on, you know, the next impression," said Christine Foster, group vice president of commercial strategy and operations at Kroger Precision Marketing, in a conversation at the Cannes Lions International Festival of Creativity. "For us, it really is about that next sale."