In today’s podcast episode, we discuss what will define Tim Cook’s legacy as he steps down as CEO of Apple; whether the company needs another “iPhone moment”; and the top priority for incoming boss John Ternus. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Yory Wurmser. Listen anywhere, or watch on YouTube or Spotify.
Nearly 60% value mental health more this year than 5 years ago, but cost and access hurdles prevent them from getting medical care.
Instagram creators get optional AI tags: The platform offers labels for AI creators, but voluntary use limits trust.
Repetitive buys fuel usage, yet most shoppers remain unconvinced about the need for AI tools.
AI search disruption sunsets legacy directories: Ask.com’s closure is a stark indicator that users are adopting zero-click AI discovery as a new default.
Image AI ignites app charts: Visual tools catapult apps up the ranks, but AI firms’ eyes on enterprise deals leave consumer AI’s future up in the air.
Only 7% of consumers say visible AI-generated marketing content makes them trust a brand more, while 31% say it makes them trust the brand less, according to December 2025 data from Klaviyo and Datalily.
In today’s podcast episode, we discuss whether OpenAI making $100bn in advertising revenue by 2030 is fanciful or genuinely on the cards; whether a chatbot ad model is starting to take shape; and whether there’s a world in which chatbots remain largely or completely ad-free, with AI companies relying instead on subscription revenue. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliott and Analyst Grace Harmon. Listen anywhere, or watch on YouTube or Spotify.
TikTok Shop turns scrolls into sales: Social storefronts become core retail channels, making the platform a defensible and trusted ROI channel.
X rebuilds its ad core: A ground-up AI overhaul aims to fix targeting and ROI as revenues lag far behind pre-Musk levels.
Google considers Gemini ads: After ruling them out, Google eyes chatbot ads to offset AI costs and prove Gemini can rival ChatGPT for budgets.
Reddit positions search at the center of discovery: High-intent queries strengthen its value pitch as a research-to-purchase ad platform.
Ads fund the backbone: Alphabet, Meta, Amazon, and Microsoft use over $160 billion in quarterly ads to help finance AI scale—and fortify their edge.
Doctors guide consumers’ clinical health decisions, but AI and influencers more often steer daily health habits.
AI agents drive Microsoft’s next phase: Earnings show Azure re-accelerating, margins improving, and ads embedding deeper into AI-powered workflows.
Near-universal AI adoption in healthcare is approaching. Now organizations want their experiments to prove ROI.
The bank launched a first-of-its-kind ChatGPT integration that allows users to research homebuying and mortgages.
Pinterest reframes search as visual discovery: With brand bias high, it offers assisted lift while pitching iterative, image-led intent as search’s next frontier.
TikTok, Instagram, and Snapchat split teen intent: Each platform plays a distinct role in teens’ lives, demanding marketers deliver platform-specific strategies.