Disney revamps its streaming app: Better recommendations and a super app could boost first-party data and make Disney+ more attractive to advertisers.
AI answers now drive more brand searches: Marketers should watch citation share and search lift, not just page views.
Despite macroeconomic uncertainty, consumers demonstrated resilience.
Our updated forecasts show that genAI, social, and streaming are becoming the front lines where pharma must build trust and visibility.
A shadow hangs over Reddit’s blockbuster quarter: Strong results support bigger investments, but Google tensions could complicate discovery and reach.
Amazon keeps widening its lead: Delivery speed, AI tools, and advertising are driving growth while reinforcing customer loyalty.
Doctronic's Summer Health deal extends AI care to families seeking urgent virtual care, but clear guardrails on when clinician escalation is required will matter as much as convenience.
AI slop fools ad metrics by scoring as premium: Viewability and invalid traffic rates may no longer be trusted quality signals for programmatic buying.
Omnicom reports strong Q2 from integrated media: Agencies now need bundled, AI-ready services to win larger client accounts.
AI quality shapes brand perception: Consumers like AI experiences that work, but weak creative and poor content placement can quickly damage brand trust.
Classrooms turn into AI pipelines: Free teacher and student access aims to lock in future generations of paid users.
US credibility in AI slips: Pew finds most adults see China ahead in development; brands can react by proving value of models beyond origins.
Microsoft reports strong Q4 FY2026 results: AI expansion points to more AI-driven search, cloud, and ad inventory.
Meta misses on EPS and cash flow: Marketers should expect more AI ad tools as the company tries to justify heavier spending.
Today, Marketbridge and Meltwater announced a partnership to sell B2B go-to-market strategies and intelligence for generative engine optimization (GEO). Some 32% of B2B buyers worldwide use generative AI chatbots to discover new vendors, nearly matching web search and peer recommendations at 33% each, according to a July 2025 Responsive survey reported in EMARKETER. Among US B2B buyers who use AI, 35% use it for discovery, 43% for consideration, and 31% for purchase decisions, per Google and National Research Group’s June-July 2025 survey.
AI ads ignite spending: Chatbot and AI search formats drive $32 billion in spend as discovery moves beyond blue links.
Audio and video podcasts complement each other: Combining both formats can build brand trust first and drive measurable consumer actions later.
Meta vows to fight misleading AI content: An EU pact will force advertisers to clearly label AI content even as usage climbs.
The great agency DIY shift: Media buyers are shrinking vendor rosters as AI coding tools make proprietary builds cheaper—but scale remains a risk.