Some patients forgo care after AI advice, creating health risks and urgency for provider-backed tools.
AI can reroute purchase decisions: Consumers are changing brands and relying less on owned channels for answers, making AI engine audits crucial.
Consumers are increasingly using AI chat to explore purchases before they ever reach a search engine. Those conversations are creating a new layer of intent signals that marketers have only begun to tap into.
Consulting’s credibility crunch: AI-assisted research without rigorous verification risks reputational fallout for both top firms and the brands that rely on them.
tvScientific by Pinterest turns TV creative into a performance lever: AI scores CTV campaigns and predicts fixes, making creative quality as measurable as targeting and bids.
Salesforce’s latest AI buy raises a key question: Can agents resolve issues—or just close tickets?
Gen Z adults spend 48 hours a month on Spotify's mobile app, 2.9 times the 16.8 hours they spend on YouTube's, according to a February survey from Comscore.
In today's podcast episode, we discuss why ChatGPT's Instant Checkout didn't take off, the strengths and weaknesses of today's third-party AI shopping assistants, why they struggle with conversion, and what AI shopping might look like a year from now. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Grace Harmon and Rachel Wolff. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
As agentic commerce reshapes retail, it forces brands to rethink everything from product discovery to purchase completion.
ChatGPT remains one of the web's most-visited destinations, but AI users are becoming increasingly platform-agnostic. New traffic patterns reveal how competitors are attracting a growing share of attention.
New deals with Nvidia and Lilly give Abridge validation from industry giants as it courts healthcare AI buyers.
Podcast ads earn patience and credibility: Listeners often tune out podcast ads, but host trust and low annoyance make the channel brand safe and actionable.
SpaceX makes its Wall Street debut: Markets are valuing Starlink’s dominance today while assigning real worth to Musk’s AI and space ambitions.
Store inefficiencies are getting worse, not better, meaning retailers must be more careful than ever with deploying store intelligence technology.
A chatbot orders meals and groceries, betting prompts can beat browsing.
Pinterest taps Amazon to woo creators, boost shopper confidence: Storefront links streamline affiliate pay, while Amazon ties aim to increase trust and buying.
One-third of consumers avoid balance checks, but smart alerts can turn stress into stickier relationships.
Nearly four in 10 say AI helped spot multiple potential mistakes over three months, pointing to the possibility of measurable patient-safety gains.
Different playbooks emerge as companies look to monetize their chatbots without losing trust.
Instagram hands users the wheel on feeds: Your Algorithm lets people tune topics, testing if control can lift time spent and offering brands deeper user data.