MMM’s promises stall in execution: Firms adopt marketing mix modeling for ROI clarity, but silos and slow processes leave insights stranded in analytics decks.
Banks are down but not out.
It's a double warning for banks running old business banking systems.
In today’s podcast episode, we discuss whether AI slop is becoming a problem on YouTube, the ways AI is helping—and hindering—brand safety efforts for advertisers, and what marketers can do about AI’s influence on how their ads appear. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Bill Fisher. Listen anywhere, or watch on YouTube or Spotify.
The lack of a standard definition for agentic commerce reveals a fundamental split in how the industry is preparing for AI’s role in shopping
Nexstar-Tegna merger tests regulators’ resolve: Court pause spotlights fears that local TV consolidation could tilt pricing power and stifle competition.
Meta simplifies SMB ad tech: AI upgrades to Pixel and one-click Conversions API cut setup work and lower entry barriers.
Google and TCL turn TVs into chat interfaces: With Gemini handling discovery, CTV ads must evolve as viewers expect answers, not interruptions.
Creators are all in on AI: They save hours generating and editing with AI as engagement and efficiency grow.
Google trims bad ads: It deployed Gemini to block 8.3 billion ads and 24.9 million accounts in 2025, helping legit ads appear in safer environments.
Video production tops the creator skill investment list at 22.4%, ahead of branding (20.0%), storytelling (14.3%), community building (12.8%), and AI tools (9.6%), according to a January survey from Influencer Marketing Factory.
Widespread adoption of end-to-end autonomous commerce would accelerate ecommerce growth in the US and other major markets.
OpenAI boosts ChatGPT ads: Click-based pricing, actionable ads, and richer metrics aim to ease doubts and justify spend.
Authenticity anchors brand value: 85% of buyers reward authenticity with higher spend; 52% exit after one poor experience.
Nearly half of US AI users (49%) say they're likely or very likely to try a different brand than usual if an AI assistant suggests one as an alternative, according to a March report from EMARKETER and Publicis Commerce.
This FAQ explores why event marketing is growing, what new technologies are changing the event landscape, and how marketers should approach event strategy in 2026.
Coachella is a three-phase marketing engine: Treat it as pre-, live, and post-event moments to capture intent and measure full impact.
Digital reading hits a ceiling: Ebook and audiobook growth inch up, but print still dominates, fragmenting formats and limiting ad reach.
YouTube Shorts gets an off switch: Zero-minute limit hides Shorts on mobile, trimming ad reach as legal risks mount.