The AI leader snapped up a tech talk show as a strategic platform to encourage discourse and “constructive conversations” about AI.
NoVoice and DarkSword exploits reveal unpatched phones open doors to hackers and corporate breaches.
No longer direct response, it now guides viewers to CTV content and fuels ad-supported tiers.
In this episode, we discuss digital screens and audio, connecting in-store exposure to purchase, attribution challenges, retailer infrastructure investments, and shopper experience considerations. EMARKETER Vice President & Principal Analyst, Sarah Marzano hosts Gabi Viljoen, Vice President & Head of eCommerce at Nestlé Health Science and Austin Leonard, Vice President and General Manager of DG Media Network.
Two major brands are demonstrating how to integrate creators across the full commerce funnel, not just for awareness but for driving actual transactions. "Connection is always valuable," said Cory Weaver, head of influence at Gap Inc., in an episode of "Behind the Numbers." "Creators are humans at the end of the day. They thrive on human connection."
The company is offering cash bonuses and expanding tip opportunities to power its turnaround.
A TikTok-Cameo integration unlocks new revenue streams, enhancing TikTok’s value in influencer marketing strategies.
The field is new, the terminology is unsettled, and vendor hype runs high. This FAQ separates what's real from what's speculative.
As automation takes over buying, curated deals cut waste, and clean rooms merge data without exposing users
$57 billion will flow to automated ads as marketers trade visibility for speed and returns
The Trade Desk scrutiny is opening doors, as rivals court buyers after audits—but agency AI ecosystems and walled gardens pose the real threat to DSPs.
Newsom mandates safety disclosures, bias checks, and watermarking, defying Washington’s lighter-touch stance.
Instagram’s upgraded model boosts ROAS with less compute, nudging marketers toward hands-off buying.
Low-cost clicks give marketers insight into Amazon’s rankings, but thin volume and opaque chats curb impact.
Calls grow to restrict AI-generated content, prompting marketers to reassess youth-focused placements.
US streaming TV advertising is seeing a significant influx of new advertisers and increased budgets. While Hulu maintains its ad revenue lead, a growing number of brands are diversifying their spend across multiple platforms to reach viewers.
42% of brand marketers and 47% of agency marketers in North America cite limited platform integration as their top barrier to personalization, according to an October 2025 survey from StackAdapt and Ascend2.
In today's podcast episode, EMARKETER Vice President & Principal Analyst, Sarah Marzano, examines what's holding in-store back, what it will take to overcome these constraints, and where the most meaningful opportunities lie as retailers work to scale the next stage of retail media.
As Apple celebrates its 50th anniversary, we dive into how the company has grown as leader in marketing, retail, and Services—and what’s next.