Wellness culture drives increased consumer health spending, but brands still must avoid shame-based messaging that undermines trust.
New drug tariffs of up to 100% spare Big Pharma dealmakers, but force midsize and smaller companies to weigh the steep levies versus compliance costs.
Around half of Americans are turning to the AI tool for clarity on test results and a second opinion, but still default to doctors for prescription questions and image analysis.
The fast-food operator will hire up to 60,000 workers to lock in gains and try to establish itself as the top burger chain.
44% of US college sports fans say sponsorship positively influences their purchase decisions, according to February data from Big Chalk.
This FAQ covers what AI creative optimization is, which tools are available, how consumers react, and how marketing teams should reorganize for the shift.
The AI leader snapped up a tech talk show as a strategic platform to encourage discourse and “constructive conversations” about AI.
It balances UGC trust with monetization, embedding brands into conversations to rival social competitors for intent-rich engagement.
NoVoice and DarkSword exploits reveal unpatched phones open doors to hackers and corporate breaches.
No longer direct response, it now guides viewers to CTV content and fuels ad-supported tiers.
Australia's social media ban is struggling to take hold as users easily circumvent restrictions.
Comcast says linear boosts search recall 8.7 times and lifts audio response 207%, anchoring fragmented plans.
85% of adults in Great Britain ages 16–24 watch short-form video at least weekly, compared with just 45% of those 55+, a 40-point gap, according to October 2025 data from YouGov.
In this episode, we discuss digital screens and audio, connecting in-store exposure to purchase, attribution challenges, retailer infrastructure investments, and shopper experience considerations. EMARKETER Vice President & Principal Analyst, Sarah Marzano hosts Gabi Viljoen, Vice President & Head of eCommerce at Nestlé Health Science and Austin Leonard, Vice President and General Manager of DG Media Network.
ChatGPT ads could open up in a second window via a partnership with Smartly
Two major brands are demonstrating how to integrate creators across the full commerce funnel, not just for awareness but for driving actual transactions. "Connection is always valuable," said Cory Weaver, head of influence at Gap Inc., in an episode of "Behind the Numbers." "Creators are humans at the end of the day. They thrive on human connection."
Patients mostly want AI use to supplement professional advice, but stigma prevents them from admitting it. Providers and marketers can guide smarter, transparent AI use.
Cost pressures and changing buying habits among younger consumers accelerate resale adoption.
The company’s latest campaign spotlights chains as dining demand cools.
Most members join for discounts and freebies, not status perks—and value drives repeat visits.