Cost pressures and changing buying habits among younger consumers accelerate resale adoption.
The company’s latest campaign spotlights chains as dining demand cools.
Most members join for discounts and freebies, not status perks—and value drives repeat visits.
Block injects its P2P product with cash-flow assistance to keep customers.
ByteDance could benefit from a digitally savvy under- and unbanked population.
Amex brings the hit Netflix show into its dining lineup to deepen rewards for members.
Healthcare affordability now ranks above inflation and crime as Americans’ top concern, creating an opportunity for healthcare brands to showcase patient-first efforts to reduce costs amid rising scrutiny.
The stage is set for a market share battle over efficacy, convenience, and brand recognition.
The FDA’s biologics arm cited several oncology brands for misleading claims, intensifying the agency’s broader pharma marketing enforcement.
The company is offering cash bonuses and expanding tip opportunities to power its turnaround.
Viewership for the March Madness tournament hit a 33-year high, reinforcing sports’ pull as agencies deepen investments in live events.
An acquisition could speed Amazon Leo's satellite deployment, expanding ad reach in rural and travel markets.
A TikTok-Cameo integration unlocks new revenue streams, enhancing TikTok’s value in influencer marketing strategies.
Ad tiers and price hikes drive revenues, but churn and subscription fatigue challenge platforms and marketers.
The field is new, the terminology is unsettled, and vendor hype runs high. This FAQ separates what's real from what's speculative.
As automation takes over buying, curated deals cut waste, and clean rooms merge data without exposing users
$57 billion will flow to automated ads as marketers trade visibility for speed and returns
The Trade Desk scrutiny is opening doors, as rivals court buyers after audits—but agency AI ecosystems and walled gardens pose the real threat to DSPs.
On today’s podcast episode, we discuss the most interesting moments from ShopTalk, the three types of consumers retailers need to be thinking about, and whether retailers are overestimating or underestimating where AI is actually showing up in the customer journey. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Carina Lamb.