US electronics and software brands grew total media ad spending 22.2% in H1 2025, then slowed sharply to just 3.2% growth in H2, according to a January report from MediaRadar.
AI is moving upstream, showing up earlier in the decision-making process and increasingly shaping what happens next.
Q4 TikTok video views jumped 68% as wellness, CPG, and retail soared—proof TikTok is now a sales engine.
The brand faces numerous headwinds, including underperformance in China, war in the Middle East, and slowing athleisure sales.
While sales rose 3.5% YoY, healthy gains mask looming pressure from gas prices and war.
Three-quarters of consumers trust brands more when packaging appears eco-friendly.
Newsom mandates safety disclosures, bias checks, and watermarking, defying Washington’s lighter-touch stance.
Instagram’s upgraded model boosts ROAS with less compute, nudging marketers toward hands-off buying.
Low-cost clicks give marketers insight into Amazon’s rankings, but thin volume and opaque chats curb impact.
Usage is common but confidence lags and job concerns persist, forcing brands to prove value and transparency.
Calls grow to restrict AI-generated content, prompting marketers to reassess youth-focused placements.
US streaming TV advertising is seeing a significant influx of new advertisers and increased budgets. While Hulu maintains its ad revenue lead, a growing number of brands are diversifying their spend across multiple platforms to reach viewers.
Spotify is expanding to visual ads with carousel units and playlist takeovers that aim to prove it can rival YouTube on performance.
42% of brand marketers and 47% of agency marketers in North America cite limited platform integration as their top barrier to personalization, according to an October 2025 survey from StackAdapt and Ascend2.
This FAQ defines the role, explains how it fits within existing go-to-market teams, and outlines what the tooling landscape and job market look like in 2026.
In today's podcast episode, EMARKETER Vice President & Principal Analyst, Sarah Marzano, examines what's holding in-store back, what it will take to overcome these constraints, and where the most meaningful opportunities lie as retailers work to scale the next stage of retail media.
In a crowded digital environment, 80% of advertisers say audio delivers higher audience attention and less distraction, according to new Spotify research. As trust and focus become harder to capture, audio is emerging as a more reliable way to reach listeners.
As Apple celebrates its 50th anniversary, we dive into how the company has grown as leader in marketing, retail, and Services—and what’s next.
Offsite media retail represents a growing opportunity for advertisers and retail media networks (RMNs), as outlined in a session during EMARKETER's Commerce Media Trends Summit last week.
MPA backlash forces a rethink of borrowed ratings, exposing risks of using third-party trust markers.