Finance and health apps top day-30 retention, suggesting habit-driven experiences drive growth, per our Industry KPI data.
Publicis' AI-led growth and new business wins show resilience in a challenging macro environment.
The feature can support direct response strategies and time-sensitive campaigns—if notification fatigue doesn’t blunt results.
Proposed tie-up could create a loyalty data powerhouse but faces steep antitrust hurdles.
An FTC review of Publicis, WPP, and Dentsu spotlights political risk in ad placements and brand safety policies.
Adding major brands strengthens its bid to shape car search before buyers reach dealerships.
The traditional definition of a department store centered on multi-category offerings (apparel, beauty, and home), multi-brand assortments with strong private labels, and massive physical footprints anchoring shopping malls. But that definition is evolving.
Back-to-school spending will reach $85.42 billion in 2026, as families prioritize education despite a growing focus on value. Shoppers are increasingly turning to digital channels and promotional events to lock in lower prices before the start of the school year.
Social media is emerging as a key growth channel for retail media networks (RMNs) as they expand beyond their owned properties.
In Q1 2026, we analyzed more than 5,200 ChatGPT responses across nine personal care and beauty categories to compile the AI Visibility Index.
Reels product tags aim to reignite social commerce sales as TikTok soaks up momentum.
AI-powered network promises sharper targeting and measurable impact.
Value-priced beverages challenge rivals like Dutch Bros and Starbucks while boosting store visits.
Banks are at severe risk of losing customer engagement to general-purpose AI tools.
New AI models pose a systemic threat to financial institutions.
Banks have lost their place in financial education for young consumers.
In today’s podcast episode, we discuss: What if Meta keeps losing all these lawsuits? What if Meta bought Roku? What if Amazon’s new smartphone is a hit?
1,000+ creatives warn the Paramount-WBD merger threatens jobs and choice, but marketers should prepare for tighter CTV power.
Nearly half (48%) of North American CX leaders plan to add two-way SMS/text as a customer service channel in the short to near term, making it the most-planned CX investment on the list, according to a December 2025 survey from Execs In The Know.