Strong marketing and IP defense helped Levi’s top forecasts, raise guidance, and support premium pricing.
The beauty brand pivots to an overlooked generation with outsized spending power
The warehouse club partners with Weight Watchers to expand its wellness bundle.
Google's AI Mode healthcare ad test signals expanding AI ad inventory, though disclosure-heavy healthcare ads remain excluded for now.
But many doctors aren’t convinced that wearable-generated health data has enough clinical value to influence their decisions.
Issuers need to bolster premium products to secure top-of-wallet status.
Applying offers at checkout gives cardholders instant gratification, securing issuer loyalty.
Credit unions need to beef up rewards where their cardholders spend most—essentials.
AI is increasingly shaping how consumers discover and evaluate products before they buy. As agentic commerce gains momentum, brands are rethinking what it takes to turn AI-driven discovery into completed transactions.
The FCA found banks often misdirect vulnerable customers, risking trust and future account openings.
The bank turned a costly deal into a year-long engagement opportunity, offering banks a playbook for brand equity.
Young adults piece together care through urgent care, telehealth, and apps, challenging primary care providers to rethink engagement strategies.
FIFA rights draw bidders: Netflix, Disney, and YouTube weigh $1.5B+ World Cup bids as tougher US kickoff times cloud the investment.
Brands are adjusting to a different setting for this year's FIFA World Cup, as fans of the tournament, which runs through July 19, follow the action on a highly fragmented array of channels, forcing brands to come up with creative ways to engage them. “Hosting the tournament in North America, specifically in the States, is pulling fans decisively off traditional broadcast and into digital and connected TV (CTV) to follow along,” said Rod Paolucci, global head of marketing at Channel Factory. In addition to streaming the games on a big screen, many viewers will be checking social media and other feeds on a mobile second screen.
Netflix adds more short-form video offerings: New publisher deals could fill in content gaps and help it compete for daily attention beyond binge viewing.
OpenAI ads open in European markets: OpenAI is seeking proof that ads can fuel revenues before its IPO.
Sony shows digital purchases have limits: Deleting content consumers bought could lead them to question digital bundles, purchases, and media offers.
Cloudflare challenges Google: New crawler defaults give publishers more control over AI scraping and could prompt Google to split search and AI crawling.
Meta lawsuits could alter digital advertising: Four states seek $1.4 trillion from Meta—nearly its market cap—in a case that could prompt marketers to diversify ad spend.
Spotify expands podcast buying: Amazon DSP now reaches Spotify podcasts, making it easier to add high-attention audio to broader media plans.