Rapid share gains in India come at the expense of branded drugs, challenging premium pricing models and raising the bar for new entrants.
Consumer usage is widespread, but their shaky brand trust and safety skepticism makes physician backing critical.
Cost cuts could hit marketing as streaming economics lag and ad dollars favor rivals.
OpenAI tells investors ads will hit $2.5 billion this year and $100 billion by 2030, betting scale offsets steep costs.
A hit on Middle East data hubs could ripple through payments, logins, and ecommerce worldwide.
78% of US marketers admit to wasted spend from weak measurement, even as they boost budgets.
Consumers buy more from brands that deliver tailored video, but weak data can stall personalized content at scale.
Exits and audit fallout adds to doubts about The Trade Desk's open-web pitch as walled gardens seize market share.
CSAM scanning halts as the ePrivacy Directive expires, complicating child safety as Greece and others eye youth social bans.
Amazon's 71.8% catalog share and 132.7 million ad-supported viewers make Prime Video hard to ignore.
61% of US retail business decision-makers use media mix modeling to measure incrementality, according to December 2025 data from Feedvisor.
On today’s podcast episode, we discuss the difficulty of defining a department store, what to keep or discard from the old model, and how success should be measured. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Paul Briggs, and Analyst Rachel Wolff.
The path to purchase describes how consumers move from initial awareness to buying a product or service. In 2026, that journey looks nothing like the linear funnel marketers once relied on. Generative AI (genAI) tools, social commerce platforms, and compressed decision cycles are creating new routes to conversion that bypass traditional search-and-browse patterns. This FAQ examines what is driving these shifts and how marketers can adapt.
Premium and value lines lift growth despite global uncertainty.
Airlines bulk up lie-flat and luxury seating tiers, but a broader pullback clouds the hospitality outlook.
82% try new brands with simple policies, but denials risk churn and backlash.
This is a long-term play for Gen Alpha.
Banks should look ahead to long-term relationships.
It gives the bank broad exposure through multiple channels.