New payout model shifts money toward original creators, which could boost quality but reduce volume as X rebuilds ad value.
Enterprise leaders gravitate to Anthropic while OpenAI’s focus draws scrutiny.
Marketers must optimize for both as chatbots win for nuanced responses but search rules in high-intent moments.
The partnership unifies data, AI, and cloud, giving Publicis AI roadmap access and Microsoft a rich marketing data edge.
In today’s podcast episode, we discuss what if Apple delivers on its vision of Apple Intelligence? What if Abercrombie evolves beyond retail into a lifestyle brand? What if Google starts paying for the content its AI uses? Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Content Suzy Davidkhanian, and Principal Analysts Nate Elliott and Yory Wurmser. Listen anywhere, or watch on YouTube or Spotify.
Luxury beauty brands can no longer afford to operate like traditional fashion houses in the social media era. Instead, they must adopt the agility of indie brands while protecting their heritage and authority.
Health and beauty ad spending jumps 50%+, while electronics swing with demand cycles, according to our industry KPI data.
Shipt expansion widens next-day reach as rivals race ahead.
Energy-driven inflation dents confidence and could erase billions in core sales.
Gen Z and millennials drive all-day demand for protein-packed staples.
Experiences, authenticity, and milestone-driven travel experience top young adults’ list of must-haves.
Real-time payment rails remain an underdog to stablecoin-led transactions, but safety could give FedNow an edge.
Ecommerce orders jumped in 31 states on game days as fan fervor spilled into carts.
Essential spending keeps traffic positive while superstores fluctuate and then climb early this year.
Designed as a jack-of-all-trades AI bot, the utility of the feature may help Square capture more commercial loans.
A foundational shift in technology is pushing big decisions for banks.
It remains to be seen if these more sophisticated bots can compete with general-purpose AI tools.
The industry is finally getting on board with crypto assets.
GenAI health users will jump 37% YoY in 2026, but most queries will still begin on search—forcing marketers to balance SEO with AI discovery.
Future doctors will likely prescribe nutrition alongside drugs, but without insurer funding, prescribed meals will have limited impact.