Future doctors will likely prescribe nutrition alongside drugs, but without insurer funding, prescribed meals will have limited impact.
HRT prescriptions climb as risk fears ease and patients, doctors, and culture rethink menopause care.
Only 7% of consumers rate social health information as highly accurate, raising the stakes for healthcare and pharma marketing content credibility.
A new DOJ probe could simplify NFL ad buys—or hand fewer partners tighter pricing control.
When consumers notice AI-generated content in brand marketing, they're four times more likely to trust the brand less than more, 31% versus just 7%, according to a December 2025 survey from Klaviyo and Datalily.
OpenAI's new ads manager and a $50K buy-in aim to turn ChatGPT into a self-serve media buy.
With costs driving churn, streaming platforms are leaning on existing users over new subs—risking fatigue.
Record-high podcast earnings open an opportunity for partnership integrations that drive value.
Advertisers running on all nine streaming platforms account for 34% of US streaming TV ad spending, according to a March report from MediaRadar.
Audio is leading the story as Spotify allows for users to disable video, but carousel ads and Sponsored Playlists keep visuals in play.
Ogilvy's global survey found that the consumers who choose their favorite brand 75% of the time or more aren't primarily motivated by rewards mechanics. Instead, they're motivated by something harder to manufacture: The belief that the brand actually shares their values, improves their lives, and understands their world.
Acquisitions aim to create a one-stop services hub despite a sluggish housing market.
Clear value and experiential stores power standout gains.
The retailer is focused on faster delivery and grocery as key levers to capture store-based spending.
Economic strain and trade turmoil accelerate secondhand adoption.
Grocers can save on swipe fees if incentives flip more consumers to the payment method.
Targeting social ecommerce volume, PayPal tries to get a foothold with creators as branded checkout flags.
The network giant is betting on easy integration to protect its dominance into the agentic era.
Backlash over Medvi’s telehealth business after a NYT report signals increasing scrutiny of online health ads.
Pharmacies and telehealth brands are racing to capture GLP-1 pill users, making strong customer service and patient support essential.