Costco’s merchandising and value resonate with a new generation.
Facebook explores reach metrics: Meta is testing post view counts to help brands assess organic exposure beyond likes and comments.
Food companies race to adapt as millions rethink what—and how much—they eat.
Consumers silently churn: Most Asia-Pacific shoppers quietly leave brands after trust breaks, making social sentiment a weak gauge of user satisfaction.
A big bank-Fiserv deal could strengthen bank loyalty programs while renewing debate over who gains from higher fees.
Smaller luxuries help brands court Gen Alpha without diluting their cachet.
Adding BNPL to booking platforms helps Southwest to serve travelers on a budget.
Rising interest points to continued buyer growth as more consumers are expected to fill prescriptions online.
Many Americans doubt they'll achieve financial independence, making proactive planning a key way for banks to earn trust.
The bank pairs a faster app with personalized features and future AI tools to better challenge its rivals.
Many telehealth sites skipped key check-ins with patients yet still prescribed GLP-1s, inviting regulatory scrutiny.
Adults 18–34 rate in-office digital and print health information higher than other generations, debunking assumptions that older generations are target audiences.
Time spent on Netflix is crawling: Show viewership plummets during second seasons, and other video offerings aren’t driving attention.
Creator content rewrites World Cup viewing: Livestreams beat TV for many fans, giving brands new ad paths as media rights steer where audiences watch.
AI accelerates agencies: Efficiency gains are clear, but lasting value depends on pairing AI with human creativity and strategic judgment.
Profound brings AI search ads into focus: New visibility and relevance metrics could help marketers size up rivals as AI search remains tough to measure.
This FAQ covers what vibe coding is, how it is reshaping marketing work and the martech stack, and how teams should adopt it responsibly.
Microsoft pares back Xbox: Layoffs and studio spinoffs make Xbox a riskier bet for brands planning gaming campaigns.
US adults back youth social media bans: 56% support blocking under-16s, making tougher rules more likely and youth marketing plans riskier.
NBCUniversal proves holiday TV still works: NBC, Peacock, and Telemundo drew 11.2M viewers, showing multi-platform events can extend reach beyond primetime.