EMARKETER-exclusive data shows Instacart Q2 grocery purchase intent climbed past Amazon as shoppers favored convenience, speed, and retailer choice.
Food and beverage brands can tailor protein benefits to GLP-1 users, athletes, and others with higher protein needs.
Krispy Kreme, Dunkin’, and Starbucks are using fall LTOs to give cautious consumers a reason to visit.
Its UK strategy shows international expansion depends on market-specific insights as much as store openings.
Women accounted for 12.0 million of Chewy.com's US unique visitors in May 2026, more than four times the 2.8 million men who visited, according to a July report from Comscore.
Americans now spend more than 13 hours daily consuming media. Generative AI is the fastest-growing activity, social platforms are defying plateau predictions, and traditional television is proving unexpectedly resilient. EMARKETER's Time Spent with Media report carries the industry's first generative AI time spent forecast, and the number it lands on reorders assumptions about where attention is going. Emerging technologies and stubborn legacy formats are now competing for the same consumer attention, and marketers have to allocate against both.
As brands strive to create lasting connections with interested consumers, Playtex Sport is counting on active creators to reach those who will care the most and drive sales to retailers.
More than half of US adults plan a device purchase, giving brands a dependable pool of high-intent buyers.
Remodels, marketing, and Whopper upgrades helped lift Burger King's Q2 sales while discount-heavy rivals lagged.
Live shows, custom guitars, and art transform Gibson's newest store into a destination.
The fintech’s Q2 2026 results suggest it’s attracting and retaining higher-value primary relationships.
Payments and cash-flow tools now matter as much as accounts, rewarding banks that simplify daily work.
Brands with strong identities and on-trend product stories are taking a bigger share of spending.
Chains add apartments and homes to capture longer trips, strengthen loyalty, and compete with Airbnb and corporate housing.
Parents can make direct payouts to kids under 12 through the wallet.
Block can use the program to attract more sellers while rewarding Cash App users.
41.2% of US digital buyers ages 35-54 bought pet products online in the past month, well ahead of 18-34s (29.2%) and 55-65s (28.0%), according to a June survey from Bizrate Insights and EMARKETER.
On today’s podcast, we discuss how to make the most of the back-to-school season, including where post–first-day spending is happening, how less obvious back-to-school brands can capitalize on the season, and whether to double down, scale back, or simply adjust classic back-to-school tactics. Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, along with Analysts Arielle Feger and Rachel Wolff.
Cloudflare turns AI agents into paying customers: Wallet lets brands monetize agent queries instead of filtering them as bot traffic.
Advertisers can now extend campaigns into AI conversations, signaling a faster push to monetize AI shopping.