Restaurants are finding that promotions matter less as consumers grow more price-sensitive and selective.
Perplexity’s win makes it harder to keep AI shopping agents off retail sites.
Consumers' appetite for convenience is creating new opportunities in grocery, retail, and advertising.
As Marqeta taps BNPL for growth, over-reliance on big partners should serve as a warning to other payment providers.
Every retailer heading into the back half of 2026 knows consumers are stretched, and most plan to win them through price. That assumption is only partly right. Some shoppers still have room to spend and just need a reason to feel good about it. Others are counting every dollar and have learned to distrust the retailers asking for it. Treating both groups the same, or treating the whole market as simply "trading down," is how a promotion or a pricing strategy that should work ends up falling flat.
A new president will oversee efforts to revive traffic as value deals lose their potency.
Brand breadth, loyalty, and physical stores are helping it take share in a soft market.
Its tokenized deposits enable faster settlement today while positioning businesses for a shared blockchain network.
The new Stablecard platform risks confusing customers and complicating branding.
CPG brands such as P&G are betting consumers won't cut back on wellness spending, favoring premium supplements like Thorne’s over cheaper alternatives.
Brands are using product enhancements to defend share, though that alone may not be enough.
Target aims to shape meal discovery, while Ahold Delhaize offers a more direct path to conversion.
Pinterest urges holiday advertisers to start soon: Brands that wait risk missing shoppers who research and buy well before Black Friday.
Their “always online” presence means they encounter a steady stream of health information. Simple, evidence-backed wellness claims align with their health goals.
Travel co-brands are moving upmarket to court affluent passengers but still have to deliver on value.
Pinterest turns AI into ad gains: The company’s improving ad tools and commerce capabilities give marketers more reasons to include Pinterest in media plans.
38.3% of US digital shoppers have never used virtual or augmented reality to shop and aren't interested in trying it, making outright rejection the single most common response, according to a February survey from Bizrate Insights and EMARKETER.
Kroger is betting that organizational alignment and retail intelligence will transform how brands approach growth strategies, moving beyond siloed advertising campaigns to create sustainable, category-expanding partnerships. "It's more than most publishers or most in kind of a media-focused world are gonna be focused on, you know, the next impression," said Christine Foster, group vice president of commercial strategy and operations at Kroger Precision Marketing, in a conversation at the Cannes Lions International Festival of Creativity. "For us, it really is about that next sale."
In July 2026, we analyzed 3,900 ChatGPT recommendations across eight household and cleaning product categories to compile the EMARKETER AI Visibility Index.
The deal adds user behavior data to Visa's fraud tools as banks rank AI-driven scams among their top concerns.