Brands will face more pressure to prove results, pushing them toward cleaner data and AI tools that improve spending decisions.
Starbucks went live with its overhauled loyalty program last week, shifting from a single-tier model to a multi-tiered structure that fundamentally changes how members earn and redeem rewards.
Marketers must plan media around the full travel journey and tailor their messaging based on where a traveler is at that moment. However, most travel media strategies remain overly concentrated on the early stages of travel.
Half of brand and agency marketers worldwide say their top Amazon retail media priority is improving ROI and efficiency of existing spend, according to November 2025 data from Skai and Stratably.
Perplexity is challenging an Amazon ban in a court fight over Comet AI that could curb retail media power.
The retailer’s Big Spring Sale aims to drive seasonal demand across home, wellness, and travel categories.
The retailer is betting that a first-party model will help it avoid Temu’s mistakes—and make inroads against Amazon.
The retailer expects rising gas prices and uncertainty to enhance its value proposition.
A rumored late June date would heighten pressure on sellers and competitors while easing Amazon’s YoY comparisons.
College sponsors outscore Super Bowl ads, delivering recall near SB leaders at lower cost.
The retailer hopes to leverage TikTok’s beauty influence to drive sales and deepen connections with customers.
Consideration rises, yet tax credit loss and high prices weigh on sales.
Amazon leans into the grocer’s premium brand power.
Casas Bahia rebounds online while Magalu tightens its marketplace playbook.
Adding BNPL and credit-building opportunities can help them win the next generation of consumers.
They’re using installments as emergency cash flow instead of card products, per JPM.
The P2P provider is growing its use cases to draw more users.
The shift increases checkout friction on the AI platform, slowing adoption and putting the onus on retailers.