Pinterest turns TV into checkout: Pairing with tvScientific links CTV impressions to conversions, giving brands measurable results beyond reach.
LinkedIn becomes a go-to AI source: ChatGPT and Perplexity cite LinkedIn in 11% of answers, turning posts into decision fuel beyond the feed.
Margin warnings mount as shoppers divert dollars to energy and essentials.
Conversions and engagement among AI users drive outsize impact despite limited adoption.
A new tie-up with Anthropic gets Amex closer to younger consumers using AI for dining discovery.
Historic sales decline underscores fragile sentiment and mounting cost pressures.
Rapid growth and rising brand trust pressure rivals to engage or cede share.
More than half of retailers worldwide (53%) say consumers are increasingly price-sensitive, making it the top external challenge they face in-store, according to December 2025 data from Retail Systems Research.
David’s Bridal shoppers can now make purchases within ChatGPT or Microsoft Copilot, another signal that retail at large is headed on an AI-enabled path.
Charter sheds 51,000 pay TV subscribers in Q1: Cord-cutting accelerates as streaming and digital redraw viewing habits, necessitating marketers adapt.
Claude keeps results ad-free as platforms weigh speed to revenues against user value.
The Container Store + Bed Bath & Beyond mashup strategy may muddy positioning, not fix it.
Cash App and Square stand to pick up volume from Uber ridership and Uber Eats deliveries.
A new spin on secured credit helps credit-thin consumers build credit profiles with guardrails.
New agreements give the digital euro clearance for tap to pay and app-based P2P transactions.
Retail layoffs plunge YoY, though weakening demand could reverse trend.
Shoppers prioritize gifting despite cost pressures, with wellness shaping purchases.
As discovery, validation, and purchase increasingly happen in the same moment on the same screen, global consumer-packaged goods (CPG) brands are confronting fundamental questions about organizational structure, measurement, and retail readiness.
How can marketers take advantage of second-screen viewing during live sports events like the upcoming FIFA World Cup?