TikTok Shop turns scrolls into sales: Social storefronts become core retail channels, making the platform a defensible and trusted ROI channel.
Restaurants and CPG brands lean into high-protein demand as shoppers trim elsewhere.
The group's strong preference for in-store experiences challenges digital-first playbooks.
Fast-growing insurgents are outperforming the rest of the market with higher protein content and better-for-you claims.
Ads fund the backbone: Alphabet, Meta, Amazon, and Microsoft use over $160 billion in quarterly ads to help finance AI scale—and fortify their edge.
Growing superprime and subprime shares hollow out the middle tier—and payment products are following suit.
Holding deposits would let Shopify expand popular embedded lending services to SMBs.
Travel and food delivery merchants are particularly susceptible to installment-based decision-making.
Expanded layoffs fund shift from department stores to digital and specialty retail.
"One of the biggest disconnects in our industry today is that commerce media has shoppers experience a certain single, continuous omnichannel journey," said Guthrie Collin, vice president of product at Roundel, during the Interactive Advertising Bureau's (IAB) recent Connected Commerce event. "But in our world, media, data, technology, measurement systems, we think of them, and they still operate in quite a fragmented way."
Pinterest reframes search as visual discovery: With brand bias high, it offers assisted lift while pitching iterative, image-led intent as search’s next frontier.
AI is accelerating the shift toward automation, data-driven precision, and real-time creative optimization. Here are the most common questions about how AI is changing the OOH channel.
Local assortments and store upgrades seek to capture more wallet share.
Value menu, beverage push, and nostalgia plays seek to capture constrained consumers.
Thoughtful follow-ups from store associates strengthen customer retention and boost lifetime value.
Oil above $100 raises input costs, forcing brands to juggle pricing and share.
They see stablecoin rails as the future, with added services like marketing lifting revenues
The systems measuring behavior record steady progression, but people don’t always move in straight lines. As customer activity becomes more fragmented, the gap between measured growth and reality is getting harder to ignore.
It continues to lean into crypto, agentic solutions—even as consumer adoption stalls.